Brand INTRODUCTION
A brand is the business seed
- everything grows from this.
A brand is not a just a logo – it is a Visual Identity System (VIS) that encapsulates everything that your business represents; vision, mission, trust, association, expectations.
Branding is the process of discovering what those core elements are, and how to translate them visually.
If a picture can paint a thousand words – what would be your brand story?
"Your brand is the single most important investment you can make in your business."
OUR SERVICES
Brand audit
& business plan
We conduct a brand audit to evaluate a company's brand elements, strategies, and communications. We compare this to the business plan and identify SWOT to better understand the current situation.
Brand strategy
& Business alignment
We develop a brand strategy as a guide to establish the business' brand's identity and messaging, playing a crucial role in the overall business plan by ensuring that the brand aligns with the company's goals and objectives.
Brand DNA
& development
Brand DNA is the core set of unique attributes, values, and characteristics that define a brand's identity and guide its development, including messaging, design, and customer experience.
BRAND ASSET executions
Our creative asset execution refers to the development of visual & multimedia assets; images, videos, editorial and graphics, core essentials to marketing campaigns or projects.
Assess.
We work together with you to assess, analyze and identify your business challenges, plans and goals. This gives us insights on opportunities for growth, and direction.
Execute.
We implement design thinking, visual communication, combined with social psychology to develop customized creative concepts that caters to your business goals.
Deliver.
Using a structured development process and roadmap, we ensure delivery through a milestone mapping system. There’s nothing more important than getting things done.
CASE STUDY
Client: Skylane Pte. Ltd.
Service: Rebranding & Website
"When I let go of what I am, I become what I might be."
– Lao Tzu
Since establishment in 2003, Skylane has positioned themselves as the most trusted ventilation and environmental specialist in the market. As compared to their contemporaries who position themselves with awards and technology, Skylane invests their efforts in maintaining strong relationships with major clients for over 20 years while offering top-notch services and insightful experience.
They consistently improve their internal systems through open-mindedness to maintain effectiveness and productivity. Brand reputation, both inside and outside the organization, also contributes to Skylane’s distinctive position.
Assessment
While developing their brand strategy, we found that Skylane’s core values originate from its founder and ingrained into the brand’s work ethic. We articulated these values for everyone who interacts with the brand to feel its essence, and all members of the organization can embody these principles.
Execution
Our brand marketing experts ensures that everyone involved with Skylane shared a clear sense of trust as their central purpose. With a new brand guide, they can now take on more responsibilities in pursuit of their vision and collaborate seamlessly, working together effectively and taking pride in their work.
DELIVERy
We not only updated their brand image with a phoenix emblem symbolizing trust and progress, but also organized their brand materials for a more consistent and impactful presentation. Skylane’s team and business message are now unified and ready to operate seamlessly as one.
what makes us different?
of experience
expert qualifications
AED Approach
integrated services
1st DDS Agency
INBOUND agency
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Need a Consult?
Do you have the need to talk to an expert?
We would be happy to schedule a call with you to discuss and understand your branding needs.
