DIGITAL MARKETING INTRODUCTION
Digital Marketing is the amplification
of your brand-storytelling campaign
Digital marketing is the buzz everywhere these days. However, the core understanding of what it actually does is lost to many.
To simplify this, Marketing is the amplification of your brand-story. It is the process of reaching out to your target audience while sharing your core business values. In other words, marketing is just Advertising (but more technical). Marketers tend to use technical jargons; SEO, SEM, PPC, CPC, etc. but they all boil back down to one simple goal: selling your brand.
So what’s your brand story, and how can we help amplify it?
OUR SERVICES
Brand audit
& business plan
We conduct a brand audit to evaluate a company's business plan, strategies, and communications. We do a comparison and identify opportunities and options to better strategize a go-to marketing plan.
marketing strategy
& Business alignment
We develop marketing strategies and tactics (SEO, SEM, PPC, Social Media) based on the business' brand strategy, message and business objectives, ensuring campaign alignment with all parties.
CONTENT-FIRST
INBOUND APPROACH
Our content-first inbound approach is a marketing strategy that focuses on the importance of relevant content to attract and engage a target audience, ultimately driving inbound traffic and conversions.
MARKETING SETUP
& asset execution
Setting up and execution involves creative and technical management of various digital assets like visual ads, content, and social media accounts, to effectively reach and engage your target audience.
analytics
& data collection
Whether through a CRM or a dashboard, we integrate campaigns and collect & collate metric data to ensure the campaign is progressing in the right direction.
monitor, maintain,
& optimize
Marketing is not an overnight miracle - it takes time to grow. We take great care to monitor, maintain and optimize campaigns to yield the best results.
Assess.
We immerse ourselves in the workings of your brand to analyze challenges, plans and goals your entity might have. We then diagnose areas and opportunities for improvement.
Execute.
As a brand agency, we align both design and content in order for your brand to visually communicate meaningful stories and messages to motivate your target audience.
Deliver.
We align the delivery of execution with the roadmap set in the Assess. phase to monitor progression and milestones to keep ourselves on the right track.
what makes us different?
of experience
expert qualifications
AED Approach
integrated services
1st DDS Agency
INBOUND agency
“At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.”
Need a Consult?
Do you have the need to talk to an expert?
We would be happy to schedule a call with you to discuss and understand your branding needs.
Need a glance at what we do? download our service deck!
EASY TO VIEW ON-THE-GO IN .PDF FORMAT
