Digital marketing is the buzz everywhere these days. However, the core understanding of what it actually does is lost to many.
To simplify this, Marketing is the amplification of your brand-story. It is the process of reaching out to your target audience while sharing your core business values. In other words, marketing is just Advertising (but more technical). Marketers tend to use technical jargons; SEO, SEM, PPC, CPC, etc. but they all boil back down to one simple goal: selling your brand.
So what’s your brand story, and how can we help amplify it?
We conduct a brand audit to evaluate a company's business plan, strategies, and communications. We do a comparison and identify opportunities and options to better strategize a go-to marketing plan.
We develop marketing strategies and tactics (SEO, SEM, PPC, Social Media) based on the business' brand strategy, message and business objectives, ensuring campaign alignment with all parties.
Our content-first inbound approach is a marketing strategy that focuses on the importance of relevant content to attract and engage a target audience, ultimately driving inbound traffic and conversions.
Setting up and execution involves creative and technical management of various digital assets like visual ads, content, and social media accounts, to effectively reach and engage your target audience.
Whether through a CRM or a dashboard, we integrate campaigns and collect & collate metric data to ensure the campaign is progressing in the right direction.