So you’ve decided to do branding. Congratulations! But how do you get started? That’s the biggest question most business owners/companies have on their mind. Worry not, we the good people of Libra Noctis have compiled a handy-dandy guide on how to better get you started.
Before we begin, here is and overview of other related topics:
- What is branding?
- Why do branding?
- Who to brand to?
- Where to do branding?
- When to do branding?
Introduction
Let us walk you through a comprehensive guide on how to brand effectively.
Starting with understanding your business, we’ll delve into crafting a vision and mission statement that aligns with your goals.
Next, we’ll explore the concept of brand blueprint or Brand DNA, laying the groundwork for your brand’s identity.
Then, we’ll discuss creating a brand personality rooted in your company’s core values, ensuring authenticity and resonance with your audience.
And finally, we’ll dive into the essential steps of developing a robust brand strategy to propel your business forward.
Ready to embark on this branding journey? Let’s begin!
1. Understanding your business
First things first, it’s crucial to have a deep understanding of your business. This means knowing your products or services inside out, understanding your target audience. Also try to review the basic 4 principles of business:
- Price-Of-Entry (POE)
- Unique Selling Point (USP)
- Unique Valued Proposition (UVP),
- After-Sales (Customer Retention/Takeaway)
Take the time to analyze your strengths, weaknesses, opportunities, and threats (SWOT analysis) to gain valuable insights into your business landscape.
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2. Vision / Mission
Next up, let’s talk about vision and mission.
Your vision is your long-term goal, the ultimate destination you’re aiming for. On the other hand, your mission is the path you take to reach that destination. Together, they form the guiding principles that drive your business forward.
Take some time to craft a clear and concise vision and mission statement that reflects the essence of your brand.
3. Brand blueprint / Brand DNA
This is where we come in – we help review, assess and formulate your brand’s values, personality, and voice, into visual storytelling. This will be the core essence of what sets you apart from your competitors and forms the foundation of your brand identity.
Take the time to define your brand’s core values, personality traits, and tone of voice.
It’s your business’ brand afterall.
3. Creating a Brand Personality based on your company’s value
Another part of the brand DNA is its personality. Our aim is to create a brand personality that resonates with your target audience.
Your brand personality is essentially the human characteristics and traits associated with your brand. It’s what makes your brand relatable and memorable. Think about your company’s values and how you can infuse them into your brand’s personality.
Are you bold and adventurous, or reliable and trustworthy? Whatever it may be, ensure that your brand personality aligns with your company’s values and resonates with your target audience.
4. Developing a Brand Strategy
Second to last, let’s talk about developing a brand strategy.
A brand strategy is essentially a summary of a collection of plans. This includes developing a roadmap that outlines how you plan to achieve your business goals. Everything from your brand positioning and messaging, all the way to your marketing tactics and channels.
Start by defining your target audience and conducting market research to identify their needs and preferences. Then, craft a unique value proposition that sets you apart from your competitors. Finally, outline your marketing and communication goals & tactics to effectively reach and engage your target audience.
5. Pick The Right Specialist For The Job
Finally, the final step is to pick the right specialist to execute all the points above and craft an amazing, and iconic brand that will wow your audiences in time to come. Whether a designer, or an agency, getting your brand right before embarking on the marketing expedition should be the business’ utmost priority.
Naturally, cost is always a factor. However, a good business strategy always involves a good branding strategy. Therefore it would be unwise to sacrifice quality to save on cost – because bad branding in the long run is even more costly.
Your brand is the single most important investment you can make in your business.
– Steve Forbes
Editor-In-Chief, Forbes Business Magazine
Learn more: How To Pick The Right Agency? What To Look For?
Conclusion
And there you have it – a comprehensive guide on how to brand effectively. Remember, building a strong brand takes time, effort, and consistency. So, take your time, stay true to your values, and keep refining your brand strategy as your business evolves.
Happy branding!
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