So you’ve been looking around for an agency to help with your branding, marketing or transformative efforts. Maybe you’ve already know what you want? Maybe you don’t?
From our experience, several of our team have had the experience working on the client’s side. We got together and discussed some key aspects of how we recommended and chose agencies. Compiling our thoughts and insights, we put together this helpful article to help you, our dear readers, to glean some insights into ‘How to pick the right agency? And what to look out for?’
Let’s dive into the essentials of finding the perfect agency partner to explore and establish your business in the competitive landscape.
What to Consider When Choosing an Agency:
1. Industry Expertise:
– Look for agencies that specialize in your industry or niche. They’ll have a deeper understanding and experience of your target audience and its competitive landscape.
Ortus says: While this is great to have, it’s not a necessity.
= Good to have
2. Qualifications
– You wouldn’t trust a doctor without a medical license and/or experience, so would you trust an agency without proper qualifications? Experience alone is only one half of a whole. Always check if the agency is led by a certified and capable management team; people who actually knows what they are doing.
Ortus says: Trusted qualifications is a credibility. However, it must also be validated by the agency competency.
= Must have
3. Proven Track Record
– Check out the agency’s portfolio and client testimonials. A track record of success speaks volumes about their capabilities and reliability.
Ortus says: ‘Proven Track Record’ is a tough sell. Therefore take this with a pinch of salt.
= Good to have
4. Creative Capabilities
– Assess the agency’s creative prowess. Are they innovative? Do they think outside the box? Look for agencies that can bring fresh ideas to the table.
Ortus says: A portfolio gives a clear idea of an agency’s capabilities and sets expectations.
= Must have
5. Strategic Approach
– A great agency doesn’t just execute tasks – they craft strategic plans tailored to your business goals. Look for partners who prioritize strategy and results.
Ortus says: Understand how their mind work – Can they see the ‘big picture’?
= Good to have
6. Systematic Approach
– A truly masterful craftsperson knows it’s important to be organized and systematic. Conversely, success isn’t achieved by haphazard and reckless behavior.
Ortus says: Review an agency’s step-by-step roadmap for clarity and expected milestone deliveries.
= Must have
7. Communication Style
– Communication is key to a successful partnership. Make sure the agency’s communication style aligns with yours and that they’re responsive and transparent.
Ortus says: Ensure that the agency is clear, concise, and knowledgeable. If they talk a lot of fluff, run for the hills.
= Must have
8. Communication Style
– Communication is key to a successful partnership. Make sure the agency’s communication style aligns with yours and that they’re responsive and transparent.
Ortus says: Ensure that the agency is clear, concise, and knowledgeable. If they talk a lot of fluff, run for the hills.
= Must have
9. Budget & Pricing
– While this is one of the key factors when looking for an agency, carefully consider your budget and the agency’s pricing structure. Remember that quality often comes at a price. Don’t compromise on quality for the sake of saving a few bucks.
Ortus says: Don’t to be disillusioned by glass diamonds.
= Must have
10. Precision & Punctuality
– Time is money. And getting things done right the first time is priceless. Look for signs of an agency that delivers what they promise in a professional and timely manner.
Ortus says: Analyse their strategic and systematic process for punctuality. Precision is assessed from their communication proficiency.
= Must have
Why Choose Us?
Now that you know what to look for, let us share with you why our clients work us as their best agency choice:
1. Brand Marketing
– There are Creative agencies, and then there are Digital Marketing agencies. Both offer minor services of the other, however they are only specialized in their respective fields.
– Libra Noctis team is comprised of versatilists: individuals with multiple specializations – capable of synergizing multiple skillsets when needed.
2. Industry Experience
– With over 20+ years of experience in the advertising & marketing industry, we understand the ins and outs of branding, advertising and marketing like no other.
3. Qualifications
– Not many agencies have the relevant qualifications. We do – our team comprises of experts with MBa and BA in marketing, advertising and creative visual communications.
4. Results-Driven Approach
– We’re not just about flashy creative campaigns – we’re committed to delivering measurable results that impacts your bottom line and drives both brand and marketing growth.
– For more information, refer to Our Approach
5. Creative Genius(es)
– The difference between a good campaign and a great one is about the storytelling. Our team of creative pioneers are constantly pushing the boundaries of creativity to craft campaigns that captivates and inspires your audiences.
6. Transparent Communication
– Another part of the storytelling is its credibility. We believe in open, honest communication every step of the way. Understand your campaign’s progress and budget spending.
7. Systemic Approach
– We do things in a strict process-driven method – without compromising creative quality. Our goal is getting things done right in a precise and punctual manner.
– Our AED approach is derived from medical emergency first-aid practices (few of us are certified first-aiders) to help aid clients in a quick and orderly manner.
– Upon completion of the assessment, analysis and alignment, Libra Noctis will map out the strategic roadmap and milestones to ensure you reach your destination promptly.
8. Customized Solutions
– We don’t believe in one-size-fits-all solutions. Every client is different, each one unique. We tailor our strategies to meet your specific needs and objectives.
9. And Finally… We Get You.
– Our team has experienced working on client’s side. We understand the frustrations, concerns and desires of what is expected of an agency. Understanding this, our goal is to balance expectations to focus on the results that matters.
Conclusion
So there you have it – the essential guide of ‘How To Pick The Right Agency? And What To Look For?’. With the right partner by your side, you’ll be well on your way to achieving your marketing goals and taking your brand to new heights of success!
Bonus Article:
– What Does A Brand Marketing Agency Really Do?
