Our Approach
INTRODUCTION
Libra Noctis partners with ambitious organizations to solve tough communication challenges using our proven branding approach, saving time and reducing risk while improving results.
OUR APPROACH
AED
Through our unique AED approach, we collaborate closely with you to Assess, Execute, and Deliver the creative solutions you need to succeed in a brand-led digital world.
ASSESS
– Assess
– Analyse
– Align
We Assess, Analyse, and Align your brand and organization’s situation and develop insights you need to move your business forward.
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We start off by reviewing the situation and identifying key factors. We listen carefully to the views of your senior people, employees, customers and partners. Once we fully understand where you are today, we then analyse the best available options before finally aligning all parties with the next step.
Our services at this stage include:
- Brand/Business audit & assessment
- Marketplace analysis
- Brand perception analysis
- Customer and employee satisfaction
- Stakeholder engagement
- Business alignment
Execute
– Evaluate
– Estimate
– Execute
We Evaluate, Estimate and Execute your brand’s voice through strategic marketing tactics and deliverables.
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We work closely with you to evaluate, define and articulate a clear execution plan with a 1-day brand marketing workshop that articulates your Vision, Offer, Identity, Culture and Essence.
Our services at this stage include:
- Brand architecture (DNA) review
- Brand Strategy & Planning
(Brand activation, Corporate branding, OOH advertising) - Marketing Strategy & Planning
(Content marketing, SEM/SEO, Paid marketing, Social media marketing, lead generation) - Core messaging
- Goal setting and targets
- Omnichannel & Media planning
- Milestones and Roadmap
- Culture and behaviours
Deliver
– Define
– Deliver
– Delight
We Deliver content, assets, campaigns and communications that impacts and converts people.
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We strongly believe that the key to delivering a truly omni-channel brand is to give value to its customers. This begins with defining the right proposition, where your objectives overlap with your audiences’ needs and wants. This is the ‘Inbound’ methodology.
Our services at this stage include:
- Defining the work progress
- Launch a new brand, and/or marketing campaign
- Strengthen and optimizing your brand’s marketing
- Persuade your audience to buy, give, act or get involved
- Grow and support a community of brand advocates
"Our approach to making games is to find the fun first and then use the technology to enhance the fun."
Got A Question?
Do you have pressing questions and need to talk to an expert?
Schedule a call with us for a FREE consultation worth $500.
